I am having a hard time standing behind my business name. The more I use it, the less I like it. Does this say more about my confidence related to the business in general, or is it about my ego...or is it just a bad name? Am I throwing up unnecessary road blocks? Over-complicating matters? Or just being true to my instincts?
Just when I think I have come up with a viable alternate solution and pitch it to my Web Designer, he'll throw something at me like, "What is this? Death by cliché?" which will then send me into a tailspin of epic proportion. Because actually what I hear is "That's a dumb idea."
Attempting to set my perfectionist tendencies aside and just choose my choice, I am then backhurdled into realizing that my "briliant idea" is so trite and old that I might as well call my company Trite and Old Media. Welcome to DumbAss Communications: we're uninspired.
It's of course a good thing to have a Creative Powerhouse Genius in my corner, and him pushing my creative limits and my comfort zone can only benefit me in the end. It just means that he is doing a fabulous job.
But right now, I want to kick him in the teeth.
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